PM - CSC - Copywriter

The ideal experience map:

We are looking for an experienced and qualified Copywriter with 6+ years of experience in Marketing, Advertising or relevant). At least 3+ years of experience in writing content for top global brands to join our team.

You will be responsible for creating, improving and maintaining content to achieve our client’s business goals. Your duties will also include sharing content to raise brand awareness and identify best practices.

If you are a go-getter who has creative ideas with a strong sense and understanding of different types of tone of voices, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to, effectively connect brands with customers.

Roles and Responsibilities:

• Building copy across all channels (print/digital ads, social media, web, email, and blogs) for multiple platforms and industries across B2B and B2C clients
• Create eye-catching content
• Strong sense and understanding of tone of voice
• Research products, services and current strategies to identify new opportunities
• Build content for A/B testing purposes
• Edit, proofread and improvise content on regular intervals
• Provide copywriting support and define a flow for storytelling through presentations and documents for RFP, Quarterly, etc. which will be presented to the client
• Work closely with design team to optimize customer experience to ensure brand consistency
• Brainstorming with Design team for new ideas and strategies for effective content, give direction on what images, videos etc. should be used
• Monitoring SEO/SEM, marketing and sales performance metrics to forecast trends
• Establishing best practices and stay up-to-date with technology developments and stay abreast with the industry trends
• Analysing problem statement and suggest solutions by providing engaging content

Technical and Functional Skills:

• A story-teller with distinct creative skills in converting a brief into a story be it Print, Social, Web or App
• Proven work experience as a copywriter with experience writing for top brands
• Hands on experience with online marketing tools and best practices in creating videos, graphics, webinars, blogs, articles, podcasts, social media posts, etc.
• Process oriented with an ability to manage large volumes of data and content
• Knowledge of web analytics tools like Google Analytics and HTML preferred