Digital-Associate Program Manager-Audience Management

Mumbai, Digital

Associate Program Manager - Paid Media

India | Full-time (FT) | Digital

Shift Timings – General Shift |Management Level – Assistant vice President| Travel Requirements - NA

The Paid Media Operations team provides operational support to global paid media teams for the large Fintech client. As our Paid Media practice grows rapidly, we’re looking to add a Global Audience Project Manager to our Media Operations portfolio. The role reports to the Program Manager and will be a key influencer in establishing eClerx as the ‘go-to partner’ for all Media Operations opportunities. The ideal experience candidate should have 8+ years in managing performance marketing teams.

The leader must demonstrate an ability to anticipate, understand, and act on evolving customer needs, both stated and unstated. Through this, he/she must create a customer-centric organisation and use innovative thinking frameworks to foster value-added relations. With the right balance of bold initiatives, continuous improvement and governance, the leader must adhere to the delivery standards set by the client and eClerx by leveraging the knowledge of market drivers and competition to effectively anticipate trends and opportunities. In addition, the leader must demonstrate a capacity to transform, align, and energize organisation resources, and take appropriate risks to lead the organization in a new direction. As a leader, the candidate must build engaged and high-impact direct, virtual and cross-functional teams, and take the lead towards raising the performance bar, build capability and bring out the best in their teams. By collaborating and forging partnerships both within and outside the functional area, the leader must work towards a shared vision and achieve positive business outcomes.

Associate Program Manager - Paid Media Responsibilities


  • Manage a Team of 7+ Media Operations Specialists across Tag Management and Ad Operations functions

  • The role will collaborate across many areas of our business, including service delivery, client engagement, business development, and practice development. The Paid Media Manager will work with our customers in their offices whenever necessary, helping to design the most efficient ad operations roadmap for marketing decision support and activities in all conceivable channels

  • Partner with global Digital team and be the key point of Contact for APAC market stakeholders for Media Operations governance

  • Provide consultative inputs to the marketing & relevant stakeholders for audience segmentation required for the paid media marketing campaigns ensuring min or no overlaps and relevance to the campaign

  • Manage multiple projects simultaneously and ensure all requests are delivered with quality and within timelines.

  • Define the operational process for a quick go to market with the client’s guidelines and tools 

  • Support in troubleshooting performance marketing related issues 

  • Understand the business targeting requirements and translate into technical specs for the ops team to deliver the final audiences 

  • Co-ordinate with analytics or other relevant teams as required to obtain logic, product flows or any other inputs 

  • Set-up a process for continuous optimization of the audiences to maximize the reach in the platform 

  • Work with Vendor, agencies, and Ops team in a collaborative way 

  • Facilitate new integrations within and outside of the platform with digital vendors and internal data warehouses to enhance audience capabilities, governance, documentation & training. 

  • Demonstrate an understanding of legal / privacy concepts like GDPR, CCPA etc. around data privacy and security.

  • Provide training on client systems, procedures, and best practices related to Paid Media Operations

Technical and Functional Skills

  • Bachelor's Degree 8+ years of hands-on experience in Web Analytics, Tag Management Solutions, AdTech stack including DoubleClick Google Marketing Platform, Facebook Ads, Adjust etc.

  • Minimum 5 years of experience in Adtech platform implementation OR Ad operations 

  • Hands-on experience in implementing digital marketing and advertising tools

  • Proficient in running SQL queries to retrieve data from database like Teradata, UNICA

  • Understanding of DMPs, AdTech and MarTech tools and Campaign operations is a plus.

  • Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English

  • Strong interpersonal skills, interacting with clients from the C-suite to marketing managers to technical specialists

  • Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring the quality of deliverables

  • Comfortable working autonomously with broad guidelines

  • Previous consulting experience is a definite plus

  • Should have the desire to do self-learning new platforms and technology 

  • Experience in Data Segmentation & Advance SQL / python experience 

  • Experience in managing internal or standard CRM platforms 

  • Good understanding of 1st Party, 2nd Party & 3rd Party audiences 

  • Experience in Paid media / Paid search marketing concepts and experience in paid media reporting/attribution


eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world’s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India’s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand.

eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce/ web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees – at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket – applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital’s innovative delivery model drives the ‘metrics that matter’ for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.