The ideal experience map: Experience in SEO, SEM and site search practices with a minimum of 6+ years working for global fortune 500 clients
Roles and Responsibilities:
- Should have experience in using enterprise search platform viz. Google Custom Search, MS FAST, Endeca, IBM Solr
- Own digital merchandising strategy for a specific market and execute merchandising for all product categories
- Track weekly and monthly PLP performance and provide recommendations and actionable insights
- Partner closely with Global & Market Digital Merchandising teams on digital merchandising initiatives and execution
- Provide guidance and execute on merchandising strategy for all product campaigns and collections, including seasonal retail moments like Back to School and Holiday
- Partner closely with Master Data to ensure products are prepared for launch throughout the season in PIM. Support metadata, filters, and optimize categorization for a seamless consumer journey
- Works directly in Merchandising tool to optimize internal search, filters, navigation, & product sorting
- Collaborate with CRO team to implement A/B testing opportunities
Technical and Functional Skills:
- Excellent written and verbal communication skills
- At least 4 years of hands on experience in managing SEO, Site Search operations
- Should have experience in using advanced SEO Tools, Reporting and Analytics platforms to facilitate SEO campaign execution, Enterprise search platform
- Intermediate HTML and XML knowledge
- Excellent knowledge of MS Excel, PowerPoint, Omniture, SiteCatalyst
- Strong Understanding of Search Engine and eCommerce
- MS Office, esp. strong proficiency with MS Excel and PPT
- Outsourcing / offshoring experience is a plus
People Skills and Other Personality Traits:
- Ability to understand business problems and deliver targeted solutions
- Strong interpretation and communication skills, i.e., being able to interface with Manager- to VP-level stakeholders and potentially explain analysis to a less-technically or analytically-minded audience
- Ability to communicate effectively with clients and/or higher management