JD – PARDOT
Division: Digital Marketing Services
Functions: Campaign Execution
Qualification: Graduate (1-5 years of experience)
Experience: General experience: 1 – 4 years
Digital campaign operations experience: At least 2+ years on Pardot
General Position Requirements / Scope
- Will be a part of operations team working on marketing operations business.
- Need to work as an independent resource / individual contributor while still being part of larger marketing automation cluster and bring synergies
- Daily hands on campaign execution (segmentation, list pulls, flow creation) using Pardot marketing automation platform
- Conduct extensive quality audits on segments and other work in Pardot. Interact with client stakeholders for validation
- Creating campaign performance reports on a weekly/monthly basis using data from Pardot.
- Extensive client communication, project management and problem solving.
- Should be able to create detailed documentation and process flows to reflect / capture ongoing projects
- Work with onshore Pardot consultant to get requirements and execute those requirements.
Candidate Profile – Technical Skills
- Strong interpretation and communication skills, i.e., being able to interface with Manager to VP level stakeholders and potentially explain analyses/deliverables to a less technically or analytically minded audience
- Excellent written and verbal communication skills
- At least 2 years of hands on experience in managing email campaigns/ campaign operations
- Excellent knowledge and minimum of 2 years of experience on Pardot Marketing Automation platform. Certification is added plus.
- Excellent knowledge and minimum of 2 years of hands on
- Certification is a plus.
- MS Office, esp. strong proficiency with MS Excel and PPT
- Strong project management skills, ability to create and execute complex plans.
- Outsourcing / offshoring experience is a plus
- Proven project management skills with experience of having executed at least 1 big project successfully
- Proven expertise in developing solutions based on client requirement