Senior Process Manager - Martech

Mumbai, Digital
Division:                      Digital Marketing Services
Location:                     Pune
Type:                           Part-Time
Functions:                   Campaign Execution
Qualification:             Graduate (1-5 years of experience)
Experience:     General experience: 1 – 4 years
Digital campaign operations experience: At least 2+ years on Pardot
General Position Requirements / Scope
  • Will be a part of operations team working on marketing operations business.
  • Need to work as an independent resource / individual contributor while still being part of larger marketing automation cluster and bring synergies
  • Daily hands on campaign execution (segmentation, list pulls, flow creation) using Pardot marketing automation platform
  • Conduct extensive quality audits on segments and other work in Pardot. Interact with client stakeholders for validation
  • Creating campaign performance reports on a weekly/monthly basis using data from Pardot.
  • Extensive client communication, project management and problem solving.
  • Should be able to create detailed documentation and process flows to reflect / capture ongoing projects
  • Work with onshore Pardot consultant to get requirements and execute those requirements.
Candidate Profile – Technical Skills
  • Strong interpretation and communication skills, i.e., being able to interface with Manager to VP level stakeholders and potentially explain analyses/deliverables to a less technically or analytically minded audience
  • Excellent written and verbal communication skills
  • At least 2 years of hands on experience in managing email campaigns/ campaign operations
  • Excellent knowledge and minimum of 2 years of experience on Pardot Marketing Automation platform. Certification is added plus.
  • Excellent knowledge and minimum of 2 years of hands on
  • Certification is a plus.
  • MS Office, esp. strong proficiency with MS Excel and PPT
  • Strong project management skills, ability to create and execute complex plans.
  • Outsourcing / offshoring experience is a plus
  • Proven project management skills with experience of having executed at least 1 big project successfully
  • Proven expertise in developing solutions based on client requirement