Digital-Senior Analyst-SFMC

Mumbai, Digital


Salesforce Marketing Cloud – Senior Analyst
India | Full-time (FT) | Digital

Shift Timings - EMEA SHIFT (1 P.M to 10 P.M.)|Management Level – Senior Analyst | Travel Requirements – NA

Specialism – Salesforce Marketing Cloud, HTML, CSS, JavaScript, Marketing Automation

We’re looking to add an Email Campaign Developer to our talent pool. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity.

The ideal candidate must possess strong communication skills, with an ability to listen to and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus.

Salesforce Marketing Cloud – Senior Analyst Responsibilities

  • Build emails using content builder in Salesforce Marketing Cloud/ET

  • Custom coding (as required)

  • Use AMP scripting for dynamic coding and hide/show blocks

  • Responsive build

  • Create and update data extensions for send and personalization requests

  • Attach creatives to a journey for final deployment

  • Create cloud pages to connect emails whenever required

Minimum Qualifications

  • Bachelor’s degree with 2 to 5 years of experience in Marketing Automation [Salesforce Marketing Cloud/ET]

  • Minimum 2 years of experience using AMP scripting

  • Minimum 2 years of responsive HTML, CSS & JavaScript coding experience

  • Basic HTML knowledge

  • Exposure to creating emails using content builder in Salesforce Marketing Cloud /ET

  • AMP Scripting for dynamic builds

  • Basic knowledge Media queries in custom coding

  • Knowledge of building block-based designs using content builder

  • Knowledge of building journeys

  • Well versed in creating and updating data extensions

  • Well versed in building cloud pages and micro sites

eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world’s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India’s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand.

eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees – at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket – applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital’s innovative delivery model drives the ‘metrics that matter’ for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.